SMAYA a newly opened Designer Boutique store in Gurgaon by Tanu Chowdhary Jain, It’s a one-stop shop for all your Indo Western, Ethnic Wears and Fashion & Silver Jewellery for Women. Also See Best Salons in Gurgaon, All kinds of tailoring and customisation is also available there.
They have a wide range of products like – Indian, Ethnic, indo-western and fusion wear, sarees, suits, Anarkali, lehenga skirts. Choli, corset, skirts, gowns etc…
Follow them on Facebook
Where: C-19, Nirvana courtyard, south city 2, sector 50 Gurgaon, Haryana
What SMAYA is known for
SMAYA by Tanu Chowdhary Jain, verified operating in October 2026 (088606 99696), has settled into a dependable stop for Indo-western and ethnic wear with a silver-jewellery counter that pairs outfits in one visit. The in-house tailoring and customisation is the real differentiator: lehengas and suits can be sized and altered to order, which is what keeps the boutique’s wedding-season rush going from October through February.
When to visit
For festive or bridal shopping, start four to six weeks before the event so customisation and fittings are unhurried; off-season visits get more attention from the staff and quicker alteration turnarounds. Budget-wise the boutique sits between the Galleria designer stores and the Sadar Bazar market, making it a middle path for occasion wear that does not need a Delhi trip.
Finding the boutique and what to pair it with
SMAYA sits within easy reach of central Gurgaon’s salon and jewellery circuit, which makes it practical to plan a full occasion-prep run in one outing: outfit trial here, then salon bookings from our best salons in Gurgaon guide for the event day. For brides assembling trousseaus on a mixed budget, the working formula locals use is one or two anchor pieces from a designer boutique like this, with supporting outfits from Sadar Bazar or Sector 14 market at a fraction of the cost. Silver jewellery from the in-house counter travels well as gifting for bridesmaids, and customised sizing means outstation relatives can send measurements rather than visit.
